I am going to rant. I cannot tak tahan. I love their money but I also got feelings wan, you know……
Local advertorial pays well. But you have to be some elitist bloggers (like me me me hehehe) to be noticed by local companies. Nay….don’t worry, no companies have ever noticed this blog so I can rant all I want.
Here are some of the reasons why I beh tahan local advertisers :
1) They do not know what a blog is. It is not some magazine or newspaper, darn it! You advertise on a blog to gain search engine traffic. Nowadays, people use the internet to search for things. They use Yahoo, Google, MSN and etc to find something. So, if you are going to pour your money in advertising, you better know what are some of the keywords your clients and customers are looking for.
2) You big corporate companies cannot rely on the celeb factor to influence people to buy your products. Bloggers are just errm…humans. Forget the same old marketing strategy of using celebrities to endorse your products and services already! Doh….you think we still care about these? Nowadays, celebrities are just pieces of yesterday news (I want to say a piece of crap but I am fearful….hehehe). You think people still care if Charmaine Sheh or Sammy Cheng endorse a product? Nah, we do not. Same goes for bloggers. And I tell you, if you pay premium price for the so-called ‘femes’ factor, you may be buried 6 feet under if that blogger did something that does not favour your company. Say you ask him/her to help advertise some alcohol ads (which btw, I don’t accept alcohol or tobacco related ads because it is against Google) , and next day that blogger killed someone in a drunk driving accident. How? Hamkarchan! Right?
3) Using the influence status of bloggers, you only get limited numbers of people interested in your products. Even Che Det aka Tun Dr. Mahathir, who is supposedly having the highest traffic to his blog, have just a certain number of people.
So, what can I offer for local Malaysian companies who wish to use blog advertising? Here you go….
a) Think out of the box. What are the most likely words or questions your potential customers use when they want to search for your company? Make sure you tell the bloggers to use those words.
b) Stop giving bloggers grandma stories of your corporation because hey, we are not so free to read through every darn news release, press conference, product description to write a 200-300 words blog post, you know?
c) Ask your staffs to sit down and start searching for your company’s products. Tell them to note down those local Malaysian blogs that appear on the first few pages of the search results on Google, Yahoo and MSN (three of Malaysia’s favourite search engines) and ask Nuffnang (which is a middleman company between bloggers and advertisers) to contact these bloggers.
d) An advertorial on the internet is almost for life. Our advertorial do not get flushed down the toilet the next day. We stay permanently. So, invest on bloggers to advertise your products and services and stay away from print media, especially those much hated mainstream media already!
Phew…rant finish. Si peh beh tahan with advertisers who keep changing their minds, asking for re-write or loading me with lots of things to read and refer. Doh…trust me to bring your company to the first page of search result, ok?