I observed that many people have problems dealing with writing paid posts. For me, I see it as an assignment and normally, we do not have to totally agree or promote something because words can easily be twisted to convey the same message but with different approach.
One of the greatest mistake posties (i.e. people who write paid posts) did is to reveal how much they are paid. I cringe when I see bloggers mentioned things like, ‘Eventhough this post is not giving me much money, I like writing about it because…..’. Never ever mention the money involve when writing paid posts because advertisers hate that.
The other thing that some posties mistook is the purpose they are paid to do the paid post. Remember that normally what advertisers pay for paid post are:
#1 – To get links to boost their rankings on search results
#2 – To provide exposure for their site
Therefore, there is no obligation on our part to sing praises for something that we do not believe in. For example, you can write about your own experiences and rope in the anchor text as reference. Or if it is a site that sounds fishy but you aren’t exactly sure if it is, you can always mention that the site said so & so. This way, it wasn’t you that recommend people to use the service/stuffs but rather, you read that it was mentioned that way.
Well, maybe because I had worked in a legal firm before and that’s why I do have a way of structuring my sentences to make things look ok even when I am actually bs through my teeth.
So, back to my question – where does our integrity lie? Well, folks, if you are into doing paid posts as an income earner (and a good one too), you do not have to feel obligated to be the saint evangelising feel good stuffs to your readers. It is part of your work and I treat mine like a copywriter. I say what is on the surface and I leave it to my readers’ wisdoms to judge and believe. And if you still think that integrity matters, then, probably you shouldn’t venture into the cyberworld.