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I received an email from someone living in Sabah. She asked the following questions and I hope to be able to explain to her in the simplest language possible.

Actually, I want to ask you bout Technorati. I’ve done my homework, I’ve read FAQ bout Technorati but I don’t really understand bout Authority & Ping. Why is it 0? And why is Ping so important? Bcoz I remember your post about Ping. I’ve always a phantom reader reader of yours. But I made a mistake of registering myself with Technorati. Its so complicated. That’s why I’m seeking for help from experts. I hope you don’t mind. Do I have to inform bloggers if I put them in my favorite?

What is Technorati?

Technorati is this giant, big, big directory of blogs around the world. They track 85.3 million blogs! Can you imagine that many blogs in the world? So, if you are a blogger, why not register yourself an account and claim your blog? You only need to register once and you can add as many blogs of yours as you like. Claim means to add your blog to Technorati.

Why should you join?

It is nice to carry that Technorati little green logo on our blog because it makes up part of this giant blogdom. (as in blog kingdom) It gives clout. Oh well, not really. Just read on for more reasons.

What is Authority?

It is just a big ass name for the number of links you get. Each time a person links to you, you get one authority. See? Nothing to be fearful of. Just that some of us are cunning than others and we have more links. ;)

What is ranking?

In that 85.3 million, let’s see it in numbers, ok?

85,300,000

Whoa! that a long kick-ass digits. So, you want to know where you stand, right? In the case of my personal blog, I stood at 3,995.

What is ping?

Ping is like ‘ding-dong, hey Technorati, I have just updated my blog’. See? Easy. So in order for you to press that ding-dong button to tell Technorati that you have just blogged about that movie you watched or something like that, you add a code into your blog. It will automatically tells Technorati. There are several ways to do it and different blogging platform pings differently. So, I shall not elaborate that.

What is tag?

Over at Technorati, you can see tags of the various topics. We on WordPress blogs can tag our posts. If you notice, some of my posts have the little tags. What will happen is my blog will be listed under that grouping (tag name). So, if you are interested to know about say, Paris Hilton, you go to Technorati, find the tag on Paris Hilton and you will probably find 1 million blogs talking about here.

But, I still don’t see why I should be on [tag]Technorati[/tag]!

Bloggers are vain people. So, they like to know who is talking or linking them. With Technorati, you can track it. For those companies, it is even more important to do so. Let’s take for example, nuffnang. The two Bosses do often check their Technorati and see what the blogsphere in general is talking about them. This way, they can improve their services if they see any one griping or they can personally thank those bloggers who write excellent reviews about them. Otherwise, there is no way we know who is bitching behind our backs, do we?

I personally make it a point to login to Technorati a few times a day to keep track of who is slandering. Hahaha, not exactly. Actually, I check to see if any new bloggers have added me and I will try to go over and say thank you for the link. It is a way to build loyal readers and followers.

Should I tell someone I added their blogs to my favourite?

Well up to you. You may find nice bloggers like me (hehehe) who will thank you profusely. Or you may find someone dissed you for spamming them. So, tread with caution because you never know the ego of some known bloggers. Kehkehkeh.

One last question – How the hell did you get such pretty numbers?

Well, Technorati rankings matter to some advertisers and to those of us who are serious in making money through our blogs, it is only wise for us to find groups of bloggers to make friends with. From there, we gain links and favourites. It is not by chance but by smart relationships. You get what I mean? ;)