What advertisers shouldn’t expect from their paid posts

I am referring to the masses and not the special orders. Masses mean those campaigns where advertisers pay between USD5 to USD10 per post to a big pool of bloggers to review their products. The advertisers may have paid a handsome sum of money but they should think how much the bloggers are getting. They may pay USD5K but the bloggers may get only a mere USD10. Which is peanuts, really. Someone please tell me how much is a regular meal at McDonalds comprising a coke, fries and burger?

These are some of the ridiculous demands I have seen from advertisers :

1) Asking bloggers to participate in their services by signing up an account. (eventually we are spammed with lots of mails)

2) Demanding a 400-600 post when their own sites hardly have anything near to that or contain any intelligent interesting subject.

3) Giving threats to bloggers that they will be penalised if the bloggers did not ‘perform’ well.

4) Expect ridiculous page ranks for peanuts. Remember that a PR0 site today may be a PR4 in a couple of weeks or months. And PR5 sites will tell you to take a hike with your five bucks. :)

5) Expect traffic spike when they pay only less than USD10. Remember that you are only paying for the link which will help in SEO.

6) Expect traffic, exposure, link and all the thingamajic with just USD5.

7) Limiting their posts to only certain countries. Remember that on the internet, the power of a site is not limited by where the blogger lives. It is how smart the bloggers are in their SEO skills. Usually, the amount they pay, for e.g. USD7 is not attractive in the USA and sometimes, the type of bloggers who took up their campaigns may be just blog-for-money sites. Meanwhile, some countries whose citizens are very aggresive and dynamic in SEO skills may find the USD7 translated into bigger amount of money. So, these advertisers have lost out a lot.

What are your grouses as a paid post blogger? Do you often find some advertisers being very ridiculous and over demanding? This is not meant to snub those advertisers whom had generously pay me. But it is more to bring awareness to the advertisers that we bloggers are human too.

I have been on both sides of the fence and I found that sometimes, we advertisers have to close an eye and not be too calculative. During my last campaign, I found a few bloggers who wrote very good reviews but their site doesn’t generate much clicks for me. I do not mind because I know it was worth my USD8.50 just to read their review of this site.

Post Author: lilian

8 thoughts on “What advertisers shouldn’t expect from their paid posts


    (July 29, 2007 - 4:57 pm)

    Paid post of Advertlets is also bad, they are running some contest or “Blogvertorial Opportunity” that pay only to first 10, 50 or some amount of blogger that blog about it. In addition to that, their budget is only RM100 or RM20. They are trying to make a lot of blogger blog for them without paying. This is not the first times they do this.


    (July 29, 2007 - 5:16 pm)

    I see all the $5 posts for SEO purpose, so if the advertiser actually demand more than that, I am a little cautious to take them, don’t want to risk get banned for $5.
    Some advertisers need a little education about what they are paying for. Some think their $5 as big as the bullock cart wheels ah?


    (July 29, 2007 - 5:26 pm)

    I don’t have much choices when it comes to PPP opps. But then, there are some I won’t take. Eat myself also I won’t write. lol

    Some advertisers with a few sites expect you to write about all of them. It’s like a 4 in 1 at $5. I dun know if those ang moh will take it. For us here, the exchange rate does work in our favour. lol


    (July 29, 2007 - 10:19 pm)

    Its so true. Advertisers expect bloggers to do all the dirty work for peanuts and many bloggers are compromising the quality of their blogs just to earn few bucks.


    (July 30, 2007 - 1:23 am)

    For a newbie blogger like myself entering into PPP, I think I won’t have much choice.


    (July 30, 2007 - 10:57 am)

    Nowadays, I am more willing to give these opps a miss. Not because I don’t want the money but because I don’t really need the money at the risk of polluting my blog with too many paid posts.


    (July 30, 2007 - 7:49 pm)

    I’m new in blogging. This is terrible, I was thinking to join some of the paid blogging network to start earning some extra-income, but I didn’t know they do pay peanut!


    (August 2, 2007 - 11:08 am)

    Hehe .. good post. Some advertisers give you a penny to get a hundred dollar’s worth.

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