KUALA LUMPUR: If you are a Malaysian and you have your own blog, the odds are that youâ€™re a woman, aged 25 or under.
Sixty-four per cent of local bloggers are female and 74% of them are in that age group.
This is a finding of an international online survey involving
more than 25,000 Microsoft MSN web portal visitors in August and September.
The survey, Blogging Asia: A Windows Live Report, was conducted in Hong Kong, India, South Korea, Malaysia, Singapore, Taiwan and Thailand.
It found that 41% of Malaysians who went online also blogged.
Malaysiaâ€™s bloggers primarily do it for entertainment and to share their lives with family and friends.
â€œBlogging has moved into the mainstream in Asia and Malaysia, and has become a popular way to stay in touch with family and friends,â€ said Grant Watts, Microsoft South-East Asia general manager for online services group.
The survey found that 56% of Malaysians blogged to express passionately held views, while 49% blogged to keep friends and family updated.
Some 34% just like having a little corner of cyberspace to call their own.
Only a small number, about 3%, said they were practising â€œcitizen journalism.â€
As for blog-reading habits, 63% of respondents
said they read blogs for entertainment, while technology, travel and music were the three most widely read blog topics across Asia and in Malaysia.
The majority of blog readers, 81%, are most interested in blogs written by friends or family.
Far behind in popularity are blogs by celebrities, pop stars and workmates.
Blogs by business leaders and politicians garner the least interest.
Blog readers said they looked for good writing and plenty of pictures.
My comment – Oh, really?Â