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I have seen many people claiming ignorance of terms of service by not reading the fine prints. I for one, always almost never read anything and am one of those ignorant ones. But sometimes, I am lucky to stumble on other sites that explain those fine prints in languages I understand. Or some kind folks will come by and tell me when I did something wrong.

So, today, I read through the news feeds that Google [tag]Adsense[/tag] has made the terms of service (TOS) much easier to understand. Well, I had gone through it and find it as confusing. However, something stood out, i.e. the competitive ads.

I am guilty of trying out every available ads and recently put up Bidvertiser. I had to bid bidvertiser goodbye now because their ads look awfully like Google Adsense.

See this :

Competitive Ads and Services

In order to prevent user confusion, we do not permit [tag]Google[/tag] ads or search boxes to be published on websites that also contain other ads or services formatted to use the same layout and colors as the Google ads or search boxes on that site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads cannot be confused with Google ads.

Last updated: January 2007

It means – We don’t play well with others. So, folks, consider taking down those non-performancing ads from your site because you never know when you can get bitten on the butt for missing this TOS. Now, I only have my [tag]TextLinkAds[/tag] links (the best ads programme evar!!!, TextLinkAds, sign up now if you haven’t done so. My referral button on the bottom of this page. :P ) on the sidebar. No more Chitika, Clicksor, Bidvertiser, Adbrite, Performancing, Amazon, Commission Junction and etc because their ads can be modified to blend into our site and they do look very much like Google Ads.

I have to do a thorough check through all my blogs to see that none of them are in violation of [tag]Google Adsense TOS[/tag]. I also have to make sure that near the ads, I didn’t unintentionally said Click this (referring to some of my photos or own links).

Useful link : Jensense makes sense of the TOS.