A few Google Adsense publishers have asked me how to contact Google Adsense if they suspect there is something not right with the ads they see on their sites.

I have contacted them before when I notice one of these issues :

1) Permanent PSA (public service ads) on main and single pages without any reasons. However, note that your single page or even main page may display PSA if you violate their policies like using certain forbidden word and repeating the same word. Otherwise, it could be your post is too short with no keywords.

2) A sudden increase in the CTR. Since I have several sites, I have to constantly monitor the click throughs. Sometimes, there are windfalls and I get a huge spike in my Adsense. I will check my other analytics and if the page impression is not really high but the CTR is, then, I will tell Google Adsense that my site has a huge increase of clicks (and income, of course). This is just a safety measure to protect me.

3) A sudden drop in CTR. I have certain days when I have 400 page impressions with no clicks at all. I will alert Google Adsense too because it is not normal.

So, how do I contact Google Adsense?

First, go to Google Adsense Policy to see if I have done something wrong. The link Program Policy link is found at the bottom of our Adsense dashboard where the report is.

Next, on the sidebar, there is a link for Adsense Troubleshooting. Pick one selection that best describe your problems and fill in the form. Here are some of the choices :

AdSense Troubleshooter
I can’t see my ads
My ads are in the wrong language
My ads are irrelevant
I’m seeing Public Service Ads

My advice is do not write unnecessary but check your end till you are absolutely sure that there is really something wrong. Adsense is very efficient and they normally respond within the next day or even within a few hours. They have real people there scrutinizing our sites. So, be sure that you are not committing any breach of program policy before you call them to take a look.


Note that these two are different. You write to Adsense if your ads have problems. You submit an appeal form to Webmaster Central if you think something is wrong with your site. To write to Webmaster Central, you need a Google account, submitted your site (by adding the tracking code) to them and you can access the form to write to Google Webmaster Central. I have never written to them except to appeal for pagerank review and normally, Webmaster Central do NOT respond to us in writing.

Now, you know the amount of work I have to go through each day. I have to track my ads, my traffic, respond to comments, write new posts, learn new things, explore new monetization opportunity and track if they are working yadda yadda yadda. So, making money online is never easy. People may offer you all kind of fancy stats monitor and etc but the best is to rely on our instincts.

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