I hate to sound condescending (it means : Behave in a patronizing and condescending manner) but those bloggers who try to make money blogging and dishing out tips to help other bloggers make money and yet do not know how great Google Adsense is, shouldn’t exist in the first place.
Seriously…..if you are reading a blog and they don’t have Google Adsense, it is time you question how great a guru they are. The only exception I would say are the few guys like JohnChow who has a special preference in paid post companies like ReviewMe or his own affiliate marketing company TTZ Media to survive without Adsense. Other than that, those of us who are picking up crumbs (but still meaty) will be foolish to brush off Google Adsense.
Recently, Google Adsense has came up with a lot of new ads formats. Many bloggers have blogged about them so I shall not do the rehash thingie. But what I can tell you is – I have seen an improvement in my daily Adsense income. Google has many bright and beautiful flash ads and video ads that do not have the “Ads by Google” notice below. I am sure many of the readers have inadvertently clicked on those because Google wants them to.
I use the Shylock Adsense plugin for WordPress and I can change where the ads appear easily through my WP-admin dashboard. Some days, I put them under the title. Some days, I put them in the middle. Of course, I do all these within Google Adsense TOS. And I don’t write paid posts so I have the freedom to add them where I want.
The above screenshot shows my blog title, Adsense sneaky ad and followed by my post, i.e. the photo of my son with Santa. Note that there is no Ads by Google Adsense.
The other day, my food blog too get a video ad without the notice I am sure many readers must have inadvertently clicked on the video of some foods preparation thinking that it was part of my video.
Remember these :
1) Read Adsense latest TOS and see that you are optimizing your site according to their rules. I.e. no photos too close to their ads. But then, this applies only if your site is selling apples and you put lots of apple icons near the ads. (remember the now-ban Adsense beautifier?) If you regularly insert photos in your blog, it is not against Adsense because the photos were not put there to fool people.
2) If you are writing paid posts, the part from your title till just before your comment rightfully belongs to the advertisers. So, you cannot ad any ads in between. You may get banned and kicked out of the network.
3) Ads in a post gets more clicks than one the sidebar.
I have noticed a nice increase in Adsense income since I ‘cleaned’ up my act on three of my blogs. So, yes, Google does penalise your site for selling text links for PR juice and also paid posts. When they notice that, the clicks will generate less income.