Example of how advertisers missed out due to PPP continents segmentation

I like to present facts. I won’t bitch about how my own income is affected by PPP segmentation because people are not interested to know about individuals. Advertisers want to know about stats and figures.

Well, I read that PPP is coming up with even more glam in some yet-to-be-launched platform which I am not going to publicise because I want to see it working before I am convinced. Meantime, I wish to point out to advertisers what they are missing out by segmenting blogs according to continents.

1) You have paid your money but your opps are going to stay there with no takers. There are over 170 opps in the pool compared to the previous times when there were barely 30. This means, you pay but you don’t get your links working yet. No one in Uncle Sam land is going to take a five bucks opps. If they do, their blogs are mostly made for money blogs with no souls.

2) You missed out some of the best bloggers and blogs by this segmentation. Take a look at this Apogee Search results. It was a PPP’s opp sometime back. There are 2.2 million results and within the first page, my fellow Malaysian’s blog, tenthofmarch was there. This blog, Make$ Money$ is on the second page. In those 20s, I notice some of them are Indonesians blogs.

My point – Yeah, you can say our English sucks. But wake up, you are paying like five to ten bucks so don’t expect to hire copywriters standard. What matters are the links and how powerful our blogs are. Our blogs are much better because we are targeting to a larger audience. Hey, Asia is wayyyyyy bigger than the US of A, you know?

This is just one of the many examples I have presented that PPP’s continent segmentation is not working.

Post Author: lilian

11 thoughts on “Example of how advertisers missed out due to PPP continents segmentation


    (September 3, 2007 - 3:31 pm)

    Mmm…my feed miss this post? Or not updated yet?
    Anyway, I couldn’t be bothered about the segmentation anymore. I am putting my effort some place else and I have no idea what is the new platform is about after reading it.
    Oh ya, I noticed I have some posts on the first page of some opps too! LOL!


    (September 3, 2007 - 3:40 pm)

    Oh well, their loss I guess. It makes it harder to earn a living on PPP alone and we are encouraged to diversify. Hopefully other companies learn from this PPP segmentization exercise.


    (September 3, 2007 - 3:42 pm)

    Let those opps rot there. It’s a fact that those that claim their English is wayyyyyy better than us Asians wont take those miserable opps. But it’s also thanks to their segmentation that we’re earning far more than before. Another high 5!!!

    Ah Pek

    (September 3, 2007 - 3:44 pm)

    Right On Spot!


    (September 3, 2007 - 3:46 pm)

    maybe they (advertisers) still don’t know what is the meaning of “Inter-NET” and “SEO”. They always think U.S bloggers is more “GOOD” and more “SAFE” rather than us. In fact, they are nothing. What I’m trying to say is they never appreciate the USD5 dollar opps compared to us.

    Why we are better?
    You also know it. No need to tell laaa….


    (September 3, 2007 - 3:52 pm)

    To US bloggers, I don’t have any intention to blame you guys but I have my own reason about. All I want to say is about the “attitude” of the advertisers.

    In my case, I am the only blogger in this world?/asia? that have a good SEO on “Bowltrol” (It was a PPP’s opp sometime back also). You may check it right now how my Ohmyweird.com’s blog can beat all those US bloggers in the page first of the Google result. Just type Bowltrol in the Google search column and you will the result.

    Auntie, I agreed on this post 200%.

    “Figures never lies”……

    […] Even I never met him personally, but I like to read her posts because she is my idol. Like in her latest post, I will make special entry about this phenomenon because it really caught my attention. One more […]


    (September 3, 2007 - 5:00 pm)

    I think they want the traffic from US and europe, because they spend a lot online, Asian do not


    (September 3, 2007 - 11:54 pm)

    Geographic segmentation took place several weeks ago with no noticeable increase in opps. However, the Wall Street Journal wrote an excellent piece about Apogee’s experience and the number of opps nearly doubled.


    (September 4, 2007 - 12:55 am)

    Thanks for mentioning me, Lilian. I didn’t know my post was in the top 10. I do notice that the number of “available opps” has increased a lot ever since PPP introduced the segmentation. IMO, their segmentation feature has backfired at them.

    I noticed my comment was so long that it looked like a post instead. Therefore, I wrote a post on this.

    […] I am talking about, you need to be in the forum more often. ;) And I also think that my post on how segmentation is not working is proving my theory right. That’s why there are so many opps now. | […]

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