Clarification on PPA (pay per action ad) from Google Referrals 2.0

After some snooping around, I found that the referral ads I mentioned in in my previous post is a newly launched product. Google blogged about it on June 28th 2007. According to Google, all the publishers (that’s us) will eventually get these type of ads. So, those of you who haven’t seen the kind of product on your dashboard, just wait for a few more days.

How does this ads work and how does it compared to the contextual ads?

Contextual ads are what we normally get, which appears according to our keywords. We have no control over what may appear. For example, an advertisement for ‘cat urine ordor removal’ kept popping up on my food blog. I had to eventually filter it out because it is mighty ugly.

However, this PPA or pay per action ads are within our control. The catch is – We can talk about this ads on our blog and encourage people to view it.

Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.

Unfortunaly, these ads do not pay unless there is some ‘action’ that takes place. This is what I am given to understand. So, balance out your ads.

Anyway, I am quite confuse with this :

Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.

Blek, who cares about all those terms. I will just put a few ads here and there and track them for a while to see their performances. You can read about this on Google blog.

Post Author: lilian

1 thought on “Clarification on PPA (pay per action ad) from Google Referrals 2.0


    (July 6, 2007 - 2:45 am)

    The referral programme are still unavailable for some new publishers (I guess publishers who didn’t get any pay yet from adsense) like me.

    I guess this would means that we could do review for referral ads in Google too, soon? :)

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